The #1 Scratchpad alternative to automate sales processes

Luru helps elevate your revenue operations game with advanced automations, intuitive no-code workflows, AI-driven intent signals, and rock-solid reliability and security - all at an affordable cost.

Four reasons to choose Luru as a Scratchpad alternative

Advanced Workflows

With Luru’s No Code Workflow Builder, you can automate any process that you have in mind.

Want to roll out a MEDDIC process? Want to get alerted when a deal is slipping? Or want to ensure no lead goes unattended? We’ve got you covered.


Processes not just on your CRM data

Not all your data resides in your CRM, as much as we’d like it to. A significant amount of sales data is found in meetings, emails, and sales notes.

With Luru, you can set alerts based on information from these diverse data sources. Want to be notified when a competitor is mentioned in an email? Luru can make that happen

scratchpad alternative for better crm data hygiene

Useful AI Workflows

Luru’s AI Insight Engine will analyze your deals to create helpful alerts, ensuring your Opportunities stay on track.

Whether it’s deals that might slip, require extra attention, or lack the right stakeholder, Luru’s AI engine diligently tracks them all.


Pricing that is sensible

Luru’s pricing starts at 17 USD per user. Scratchpad, a Luru alternative costs above 49 USD/user for a similar set of features

alternative to scratchpad software

Experience the Luru difference

Luru is the prime scratchpad replacement
experience the Luru difference- Ultimate scratchpad competitor
Workflow automations
Alerts based on emails , meetings and notes
Dynamic deal rooms
AI workflows
Auto log emails and meetings
Admin dashboard
Extensive analytics
Deal forecasts
Auto create contacts
Support for custom objects
per user (equivalent features)
per user
scratchpad app logo alternative
experience the Luru difference- Ultimate scratchpad competitor

Why top-converting sales teams love Luru

"The support team is exceptional and takes feedback to heart."

Reed Porter
Head of Sales & CS, Localstack
Solid HubSpot add-on that's been constantly improving. I have been able to receive notes during calls and sync everything to HubSpot. The support team is exceptional and takes feedback to heart to improve the product.

"Saves us a lot of time in a cost-efficient manner, streamlining our sales process."

Jasper Guilaran
AE - Full Cycle, TryProspect
Luru seamlessly integrates with Salesforce and Zoom, allowing us to manage pipelines and update contacts directly from Slack. It saves us a lot of time in a cost-efficient manner, streamlining our sales process.

"My team can now focus on selling rather than admin work."

Anupreet Singh
Luru is a standout tool for revops teams. Our sales processes have become more efficient, and our CRM hygiene has improved significantly. My team can now focus on selling rather than admin work. And they are amazing listeners to feedback.

"We have been able to quickly create and iterate on sales processes on Slack where our team resides."

Cofounder and Revenue Head, Zluri
With Luru’s no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides. This has helped us to get a better picture of our pipeline in real time, identify blockers and react quickly to close more deals.

"As a sales leader, Luru is a life saver!"

Varun Raj
Sales Leader, Exotel
The ability to pre-define templates and prompt my SDRs and AEs on must-discuss info is amazing! Personally, my hunt for a hassle-free meeting note taker is over :).

"One doesn't need an automation background to define a sales process."

Nilesh Gupta
Co-founder & COO, GrowthSpree
The setup and scale of workflows on HubSpot is complex and often requires a service integration (SI) partner. With Luru, one doesn't need an automation background to define a sales process.

In case you need more convincing

We have much more data in our CRM than we used to. It's really easy to use. Took me 5 mins to set it up. But it still isn't very limiting in what it can help you do. I can set up automations, new scripts and templates in it whenever I want to and it'll improve our sales ops even further.

Ishaan S

Co-founder, Spear Growth

Having visibility into pipeline movements and upsell opportunities has been a breeze with Luru. It's like having my own little command center within Slack. From deal movements to discovering new upsell opportunites, all the important alerts are right there when I need them. It’s a real step forward.

Ishwar S

COO, Co-founder, Exotel

LURU is my Robin because "I AM BATMAN". Remarkable in-call sidekick for your Google Meets and Zoom calls. This extraordinary companion effortlessly gathers all the relevant information about your prospect during the call and seamlessly updates the call notes on your CRM. It's like having your very own Alfred, ensuring you have all the crucial details at your fingertips.

Prashant S

Senior Product Evangelist, WebEngage

Luru has really changed the way we handle our sales process. Being able to manage everything directly from Slack has kept our team on their toes and moving swiftly. It's like Slack has evolved from just a communication tool to a command center where we can get everything done. No need to navigate away or lose time switching between applications. It's all there in our Slack channels.

Santhosh G

Growth Leader, Zepic

Slack is now Our Sales Home. Thanks Luru. Our sales team spends most of their day in Slack and this tool seamlessly integrates with our sales team's daily workflow in Slack. The automation features, especially the Meeting Workflows, have been a game-changer for us. They enable us to automate a significant portion of our tasks, providing a much-needed boost to our productivity.

Raj Vimal C

Co-founder, Finmo

A sales guy’s delight! Has been my favorite note-taker app. I can easily take down my Sales notes inside the Zoom and Google Meet meeting windows. The best part is that these sales notes are synced to Salesforce fields, notes, and tasks! And all my notes are sorted in one place inside Luru

Akshay Gupta

Partnerships, VWO

No more waiting for review meetings to know what is happening. It's cool how I can track deals and see progress right in Slack. Feels like I've got a sales dashboard in my pocket all the time!

Harsha Chelle

Strategic Accounts, Postman

Luru gives easy visibility into my team’s pipeline helping in better pipeline review meetings. Luru enables my team to update Salesforce a lot quicker through a simple spreadsheet-like interface. Now our pipeline is always up-to-date!

Shuvam Gupta

Head - Sales, Cogno AI

The email workflows have become my favorite feature. Automating and tracking email responses between our team and clients is a breeze now. It's like having an extra pair of hands helping us meet our deadlines.

Vishnu J

Founding team, DeepSource

Sales sidekick I never knew I wanted to manage my pipeline in HubSpot. As a founder and salesperson, Luru is my favorite productivity and note-taker app. I take a LOT of notes and the CRM auto-sync functionality fits my needs perfectly. Basically sales notes on steroids.

Sanjay Shenoy

Founder, Tractionn

What makes Luru a better Scratchpad alternative? FAQs:

What makes Luru a better alternative to Scratchpad? What are the key differences?

Luru excels in enabling revenue teams to tailor advanced workflows precisely to their unique business requirements. Going beyond basic note-taking and workflow capabilities like Scratchpad, Luru seamlessly embeds end-to-end processes across multiple touchpoints where sales teams operate - meetings, chat apps, emails, and web browsers. 

Transcending the role of just another Slack integration, Luru ensures comprehensive process adoption by interweaving itself into the existing tech stack and work environments. 

Additionally, it enhances rep and RevOps productivity through built-in CRM access, automated reporting/follow-ups - features that position Luru as a more robust alternative to Scratchpad.

How does Scratcpad’s pricing compare to Luru’s?

Luru delivers exceptional value with pragmatic per-seat pricing suited for teams of all sizes. For larger sales forces exceeding 100 reps, Luru's pricing model stands as the most cost-competitive option in the market when compared to solutions like Scratchpad.

Moreover, Luru's streamlined deployment facilitated by a no-code workflow builder allows faster realization of ROI versus complex implementation processes. This accelerated time-to-value, coupled with its comprehensive capabilities, renders Luru a more cost-effective choice over Scratchpad.

What advantages does Luru provide in terms of deployment over Scratchpad software?

Luru prioritizes a hassle-free deployment backed by dedicated support and personalized onboarding for all customers. If transitioning from an existing solution like Scratchpad, Luru can seamlessly migrate your current workflows, minimizing disruptions and maintaining continuity.

The deployment process is meticulously designed to be smooth and effortless, empowering you to swiftly set up and leverage Luru's powerful features without intricate implementations or extensive user training requirements.

How does Luru's offering compare to Scratchpad's Slack integration?

Luru's Slack integration is engineered for seamless connectivity, featuring one-click setup and dynamic messaging capabilities that surpass Scratchpad's integration. 

It enables personalized in-Slack messaging and equips reps with CRM action buttons within the chat interface itself, boosting productivity. Going beyond basic note-taking functionality, Luru's Slack integration provides a more immersive and cohesive experience, streamlining sales processes within the familiar Slack environment.

How does Luru's differ from and outperform Scratchpad's Salesforce integration?

Luru's Salesforce integration offers granular control over your Salesforce data - objects, fields, and user-specific filters. This granular control empowers you to craft advanced workflows that optimally leverage your Salesforce data.

Furthermore, Luru amalgamates Salesforce data with meeting and email inputs for truly comprehensive automation. Designed to be more robust and flexible than Scratchpad's Salesforce capabilities, Luru's integration allows you to optimize sales processes more effectively by capitalizing on the full breadth of your Salesforce data and complementary data sources.

Why is Luru better than Scratchpad software for improving forecast accuracy?

Luru enhances forecast accuracy by capturing real-time revenue signals from a multitude of sources - emails, meeting platforms, chat apps, and web interactions. This holistic data consolidation ensures forecasts are grounded in the latest, most accurate information, transcending Scratchpad's confined note-taking scope. 

Moreover, Luru's seamless data capture and real-time actionable alerts prevent lead leakage, ensuring no potential opportunities slip through the cracks - further fortifying the reliability of your forecasts.

What tools and platforms does Luru integrate with?

Luru offers a comprehensive array of integrations to ensure seamless connectivity across your entire sales tech stack: 
a. Leading CRMs: Salesforce, HubSpot - providing a unified hub for sales process/data management. 

b. Work and productivity suite integrations: 
Email - Gmail, Outlook 
Calendar - Google, Outlook 
Chat - Slack, Microsoft Teams, Google Chat 
Meetings - Zoom, Google Meet

 c. Web Browsers: Chrome, Edge and other Chromium browsers for ubiquitous CRM access.

Can you share customer success stories highlighting Luru's superior performance versus competition like Scratchpad?

Customers have found Luru to be a more capable solution than narrow note-taking tools like Scratchpad, lauding its ability to construct highly customized, advanced workflows that effectively solve intricate sales process complexities.

Additionally, Luru delivers greater value by unifying an all-encompassing platform integrating every sales tool teams utilize, as opposed to niche solutions constrained to specific use cases like note-taking within Salesforce or Slack.