Scratchpad vs. Luru: Why more people rely on Luru

Scratchpad is great for reducing grunt work. But, with Luru, get premier workflows, powerful integrations, high-speed CRM access & beautifully synced  notes. It is the only Scratchpad alternative you need to supercharge your revenue teams.

Experience the Luru difference

Luru is the prime scratchpad replacement
experience the Luru difference- Ultimate scratchpad competitor
Workflow automations
Pipeline visibility
Synced notes
Sidekick - Browser extension
Calendar integration
Meeting copilot + Playbooks
Google Meet, Teams, Zoom
Deal rooms
Email Sync
Stores customer data
Chat app support
Slack, Teams, Google Chat
CRM support
Salesforce, Hubspot, Pipedrive
Unlimited updates
Unlimited workflows

Why do companies prefer Luru over Scratchpad?

The answer lies in Luru's commitment to addressing pain points of modern businesses. Luru isn't just another Scratchpad competitor; it's a strategic partner that understands nuances of sales processes and offers tailor-made solutions.

Luru is designed around two core principles:

Best Scratchpad competitor in the market- Luru


Minimize human intervention whenever possible.


Prioritize creating a beautiful user experience when automation isn't feasible.

Scratchpad only focuses on integrating Salesforce with Slack. But in a world where businesses demand flexibility and efficiency, Luru goes beyond, meeting users wherever they are.

Whether it's in Slack/Teams, Zoom/GMeet, or anywhere on the web! Luru offers an integrated solution that adapts to your workflow, standing out as the preferred Scratchpad alternative.

The #1 Scratchpad alternative purpose-built for modern teams ‍

1. Master process adherence, inside and outside meetings
While Scratchpad provides a note taker to sync your notes, Luru takes it further by making the note taker available right within your meeting app.

Luru also sticks out as a compelling alternative to Scratchpad, enhancing process adherence during meetings in two key ways:

1. Meeting Playbooks: Here, Luru is a no-brainer Scratchpad alternative, because it empowers Sales and RevOps leaders to craft tailored in-meeting Playbooks, seamlessly integrated with Salesforce/HubSpot fields.

2. Seamless note-taking: Luru's note-taking feature is directly within Zoom/Google Meet, making it the preferred Scratchpad replacement. It also auto-selects right playbooks for meetings, so reps can follow it in real-time, updating notes and CRM fields instantly. Switching apps no more; just  valuable post-meeting time!
 best scratchpad competitor in the market- master process adherance with Luru
2. The go-to Scratchpad alternative that works where the sellers work
Luru seamlessly integrates with Slack, Teams, and Google Chat, unlike Scratchpad that only integrates with Slack.  Luru ticks it as the prime alternative to Scratchpad by going further, and recognizing that sales reps spend ∼15% of their time on emails and ∼20% on online prospect research. So it meets the reps where they work.

Beyond meetings (Zoom, Google Meet) and messaging (Slack, Teams, Google Chat), Luru is accessible directly within your web browser! Making it easy to use while responding to customer emails, researching on LinkedIn, or discovering prospect-related news articles.

A simple shortcut (Cmd-J or Ctrl-J) brings up Luru Sidekick on any web page, where you can take notes, create leads, update opportunities, and set tasks effortlessly!
The #1 scratchpad alternative that works where sellers work, Luru
3. Move over Scratchpad with best-in-class workflows
Scratchpad is at its core a workflow automation tool, but Luru takes it to the next level. With Luru being the ultimate Scratchpad alternative, you gain the power to construct significantly more complex and customizable workflows, like:

> Alerting the deal owner if there hasn't been an outgoing email to a high-value opportunity in the last 7 days.

> Sending a report of deals where there was outbound calls in the last week, but the last call was a no-answer.

> Notifying the deal owner if there hasn't been a note logged for an advanced deal 4 hours after a meeting.

These are just a few examples of the advanced workflows that make Luru the superior choice among Scratchpad competitors.
Scratchpad replacement with best workflows, Luru
4. Integrations that actually adapt to your business needs
Scratchpad does not understand that businesses value adaptability and freedom, so it only integrates with Salesforce.

Luru excels as the premier Scratchpad alternative, seamlessly connecting with HubSpot, Salesforce, and Pipedrive.

It offers businesses a reliable replacement for Scratchpad, as it not only recognizes but prioritizes the value of adaptability and freedom, empowering organizations to streamline their workflows efficiently.
 best Scratchpad competitor in the market- powerful integration with Luru
5. Scheduled workflows that replace Scratchpad, hands-down
With Luru, you can set up workflows to be automatically executed at a set schedule.

For example, every Monday morning, do you want to remind your team about the deals closing that week? Or do you want to send an alert to your team before your weekly Friday review meeting with the list of deals that have not been updated?

With Luru, scheduled workflows are in-built to your plan, and simple as ever to get going with.

With Scratchpad, scheduled triggers are available but they don't encompass a breadth of functions that are personalized just for you to improve your pipeline visibility or sales efficiency. No wonder why Luru triumphs as the best alternative to Scratchpad workflows.
Schedule workflows with Luru-better alternative for scratchpad

Built for and by revenue leaders

Scratchpad competitor with seamless email sync
Email Sync
Syncing sales team's emails with Salesforce can be a real challenge. Many businesses experience the frustration of dealing with the complexities and operational bugs of this process. That's where Luru stands out as a game-changer.

Unlike its competitor Scratchpad, Luru can automatically, and in real time, sync sales emails from GMail or Office 365 accounts of sales reps to the correct Opportunity / Deal / Contact in the CRM.
The best scratchpad alternative with high level integrations
More integrations
Businesses value freedom, especially those seeking reliable alternatives to Scratchpad. It's unfortunate that Scratchpad integrates CRM only with Salesforce.
But Luru not only integrates with Salesforce, but also with HubSpot, and Pipedrive, driving more flexibility.

Luru also integrates with Google Chat, Slack, and Microsoft Teams. Additionally, it extends its reach to meeting tools like Zoom and Google Meet.

At Luru, your freedom takes the utmost priority.
Scratchpad competitor that is secure by default
Secure by default
Single Sign-On (SSO) is by default with Luru - not a paid add-on. In fact, the only way to create an account with Luru is via your CRM SSO.

It's also worth noting that Scratchpad stores customer data, but Luru does not.
Scratchpad competitor with MagicSync. #1 alternative to Rattle
Luru MagicSync: No more manual data entry
One of the other reasons companies prefer Luru as the best Scratchpad alternative is because of how Luru has made CRM data entry zero-friction by being present in all work tools that a seller uses.
Luru MagicSync (currently in beta) takes the bar further - by eliminating up to 90% of manual data entry.

MagicSync AI securely taps into the sources of data - emails, meetings, chat app conversations - and automatically understands and updates the CRM contextually.

In case you need more convincing

We have much more data in our CRM than we used to. It's really easy to use. Took me 5 mins to set it up. But it still isn't very limiting in what it can help you do. I can set up automations, new scripts and templates in it whenever I want to and it'll improve our sales ops even further.

Ishaan S

Co-founder, Spear Growth

Having visibility into pipeline movements and upsell opportunities has been a breeze with Luru. It's like having my own little command center within Slack. From deal movements to discovering new upsell opportunites, all the important alerts are right there when I need them. It’s a real step forward.

Ishwar S

COO, Co-founder, Exotel

LURU is my Robin because "I AM BATMAN". Remarkable in-call sidekick for your Google Meets and Zoom calls. This extraordinary companion effortlessly gathers all the relevant information about your prospect during the call and seamlessly updates the call notes on your CRM. It's like having your very own Alfred, ensuring you have all the crucial details at your fingertips.

Prashant S

Senior Product Evangelist, WebEngage

Luru has really changed the way we handle our sales process. Being able to manage everything directly from Slack has kept our team on their toes and moving swiftly. It's like Slack has evolved from just a communication tool to a command center where we can get everything done. No need to navigate away or lose time switching between applications. It's all there in our Slack channels.

Santhosh G

Growth Leader, Zepic

Slack is now Our Sales Home. Thanks Luru. Our sales team spends most of their day in Slack and this tool seamlessly integrates with our sales team's daily workflow in Slack. The automation features, especially the Meeting Workflows, have been a game-changer for us. They enable us to automate a significant portion of our tasks, providing a much-needed boost to our productivity.

Raj Vimal C

Co-founder, Finmo

A sales guy’s delight! Has been my favorite note-taker app. I can easily take down my Sales notes inside the Zoom and Google Meet meeting windows. The best part is that these sales notes are synced to Salesforce fields, notes, and tasks! And all my notes are sorted in one place inside Luru

Akshay Gupta

Partnerships, VWO

No more waiting for review meetings to know what is happening. It's cool how I can track deals and see progress right in Slack. Feels like I've got a sales dashboard in my pocket all the time!

Harsha Chelle

Strategic Accounts, Postman

Luru gives easy visibility into my team’s pipeline helping in better pipeline review meetings. Luru enables my team to update Salesforce a lot quicker through a simple spreadsheet-like interface. Now our pipeline is always up-to-date!

Shuvam Gupta

Head - Sales, Cogno AI

The email workflows have become my favorite feature. Automating and tracking email responses between our team and clients is a breeze now. It's like having an extra pair of hands helping us meet our deadlines.

Vishnu J

Founding team, DeepSource

Sales sidekick I never knew I wanted to manage my pipeline in HubSpot. As a founder and salesperson, Luru is my favorite productivity and note-taker app. I take a LOT of notes and the CRM auto-sync functionality fits my needs perfectly. Basically sales notes on steroids.

Sanjay Shenoy

Founder, Tractionn