Intro
We spoke to Nilesh, co-founder, and Head of Operations at the organization.
This story is about how GrowthSpree automated sales processes and improved data collection for a SaaS client of theirs after implementing Luru.
Challenge 1:
Lead leakage due to high first response times and less pipeline visibility
Very often sales reps are held up with other activities than being on HubSpot. As a result, the pipeline and leads are overlooked. Despite processes being defined, the problem of high response times stayed. New leads in the pipeline were not taken seriously due to unavoidable reasons. Prioritizing reach outs becomes a problem often with the reactive selling approach leading to high FRT (first response times).
Solution:
Monitor pipeline health and alert reps on newly qualified ICP
Sales reps are always informed of new qualified prospects in their pipeline. Whenever new leads are assigned in a pipe, real-time Slack alerts are triggered using a no-code Workflow builder. The pipeline alerts are configured in a way to keep the team proactive by focusing their energy only on the new priority leads.
Impact:
Better first response times and lower lead leakage
The GrowthSpree team has boosted the client’s pipeline efficiency by enabling them to act on the right leads at the right time. Sales reps today contact new qualified leads a lot sooner leading to better sales conversations and conversions.
Challenge 2:
Sales data hygiene concerns due to high-friction interaction with HubSpot UI
The sales team had to open the HubSpot UI for each prospect and manually fill in the fields, which was a time-consuming and inefficient process. This resulted in missed information and lost opportunities.
Solutions:
Monitor and remind reps with frictionless HubSpot updates, from Slack
Nilesh’s team configured workflows to constantly monitor for missing values and send reminders to reps requesting the missing information.
Reps need not log into HubSpot to log data manually, which makes a huge difference. The friction of working with noisy and cluttered UI is solved using Luru.
Update HubSpot during and after meetings
Luru's in-meeting playbooks feature allowed GrowthSpree to create predefined templates that pop up during customer calls on Zoom and Google Meet. Luru’s pop-up window allows sales team members to fill in prospect data, which was then updated in HubSpot in real-time.
Reminders are triggered following the meeting to collect any missing information. These features helped GrowthSpree streamline its sales process and improve data collection during meetings.
Impact:
Sales productivity and superior CRM hygiene through process hygiene
Nilesh’s team configured workflows to constantly monitor for missing values and send reminders to reps requesting the missing information. Reps need not log into HubSpot to log data manually, which makes a huge difference.
The friction of working with noisy and cluttered UI is solved using Luru. Sales reps save anywhere from 1 to 2 hours every day from interacting with CRM.
Challenge 3:
Difficulty in automating processes
To automate processes, Nilesh and their team previously had to depend on external SI (service integration) partners and complex automation setups from their CRM provider. It was a time-consuming complex process to set up, manage, and scale processes.
Solution:
Seamless no-code process automation
Without any code or external SI help, processes are seamlessly built using an intuitive no-code workflow builder. The predefined templates from in-meeting playbooks were easy for non-technical team members to understand and use.
Impact:
Quick time to impact with ease
Without any code or external SI help, processes are seamlessly built using an intuitive no-code workflow builder. The predefined templates from in-meeting playbooks were easy for non-technical team members to understand and use.
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