Hi,
we are Luru  ‍

Hey there,

I'm Karthik, one of the co-founders of Luru. In the last decade, all four of us have been on a journey together, scaling a company from $0 to $100 million in various capacities. We were bootstrapped for most of our time, and we had to run a revenue organization that was efficient and not bloated.

One of the core beliefs we held was automation. We believed in automating everything we could - a human should never do a task that a computer can do well. Our first product was a RevOps automation tool designed to tackle the problem of CRM hygiene and sales process adherence. While building this, we were also developing our GTM channels, specifically our outbound motion.

The Gen AI boom had kicked in, and we fully leveraged it to automate our cold reachouts. With some training and tweaking, we crafted personalized emails and messages that got responses. We automated the entire SDR/BDR motion. When we integrated this with signals and intents, we achieved close to human-level personalized emails at scale.

And that’s how our second offering was born. As we expanded this to more customers, we learned a lot and adapted. LLMs hallucinate, and at scale, a 15 to 20% hallucination rate can adversely affect the brand. That’s why we adopted a human-in-the-loop approach. You tell us your ICP, and with our AI engine, we handle the rest. We’re not your regular agency; we’re your AI-enabled SDR/BDR arm that scales at will and brings results. After all, humans should never have to do things that computers are good at.

Thank you for being a part of our journey. Thanks for trying out Luru. You can write to me directly or ask me if you have any questions at karthik@luru.app.