CRM data capture, magically simplified

Ditch the tedious, manual CRM tasks. MagicSync automates the busywork—logging calls, updating deals, scheduling follow-ups and all such mundane things.

Smart AI for smarter sales

MagicSync ensures that every piece of essential information is where it should be, freeing your reps to do what they do best—close deals.

Time-saving magic for reps

More selling, less typing

Wave goodbye to manual updates. MagicSync saves reps hours each week by automating CRM tasks like logging calls, updating next steps, and keeping MEDDIC fields current. Spend time where it counts: on selling.

Accurate data, better forecasts

Data-driven decisions made easy

When your CRM reflects reality, forecasting becomes a breeze. MagicSync ensures your data is always up-to-date and accurate, giving you the foresight to make informed business decisions.

Best Rattle competitor in the market- Luru

Maximize your sales stack ROI

Better data, bigger returns

MagicSync transforms good data into great strategy. With cleaner data, you get the most out of your sales stack, driving better engagement, smarter strategies, and ultimately, higher ROI.

Automate the essential

Next steps, follow-ups and updates on auto-pilot

Let MagicSync handle the routine so you can focus on the relationships. From scheduling follow-ups to tracking deal progress, MagicSync takes care of the details automatically.

Features you'll actually use

Straight-up useful stuff
Time-saving automation

Reps can focus more on selling, less on admin.

Enhanced data quality

Cleaner CRM data leads to sharper forecasts.

ROI amplification

Better data utilization means a stronger sales strategy.

Automation plays on cruise mode

Process adherence

First response times report
Scheduled report

Sales Productivity

Meeting minutes reminder
Real-time alert

Deal collaboration

AE-CS handover automation
Real-time alert

Pipeline visibility

A report of deals closing this week
Scheduled report

Process adherence

Email template adherence report
Scheduled report

Sales Productivity

Contact last seen on product/website alert
Real-time alert

Deal collaboration

AE-SDR deal handover automation
Real-time alert

Pipeline visibility

Weekly/monthly deal health dip report
Scheduled report

Process adherence

Missed SLA report
Scheduled report

Sales Productivity

New qualified lead assigned alert
Real-time alert

Deal collaboration

AE and SDR recognition alerts on deal wins
Real-time alerts

Pipeline visibility

Sales process milestone alert
Realtime alert
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From our automation heroes

Solid HubSpot add-on that's been constantly improving. I have been able to receive notes during calls and sync everything to HubSpot. The support team is exceptional and takes feedback to heart to improve the product.
Reed Porter
Head of Sales & CS, Dev tooling startup
Luru seamlessly integrates with Salesforce and Zoom, allowing us to manage pipelines and update contacts directly from Slack. It saves us a lot of time in a cost-efficient manner, streamlining our sales process.
Jasper Guilaran
Account Executive - Full Cycle, TryProspect
Luru is a standout tool for revops teams. Our sales processes have become more efficient, and our CRM hygiene has improved significantly. My team can now focus on selling rather than admin work. And they are amazing listeners to feedback.
Anupreet Singh
With Luru’s no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides.
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Sethu Meenakshisundaram
Revenue Head & Co-founder, Zluri
As a sales leader, Luru is a life saver! The ability to pre-define templates and prompt my SDRs and AEs on must-discuss info is amazing! Personally, my hunt for a hassle-free meeting note taker is over :)
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Varun Raj
Sales Leader, Exotel
Helps me quickly search and access Salesforce. Luru has made taking sales notes and updating Salesforce a breeze. All the context for my accounts are accessible for me and my team in a single place
Harsha Chelle
Strategic Accounts, Postman
The setup and scale of workflows on HubSpot is complex and often requires a service integration (SI) partner. With Luru, one doesn't need an automation background to define a sales process.
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Nilesh Gupta
Co-founder & Head of Operations, GrowthSpree