Luru starts at $17 per month, per user

Take our fully functional free trial for a spin and automate your revenue engine.
Peace of mind for you and more wins for your team.



No Code Workflows
Deal Rooms
AI Signals
Single Sign On (SSO) - Privacy is for everyone
Rock Solid Uptime Reliability
30-day Free Trial
Integrates with all work apps
CRM: Salesforce, HubSpot
Collaboration tools: Slack, MS Teams, Google Chat
Meeting apps: Zoom, Google Meet
Calendar apps: Google, Outlook


> 100

Everything in Growth plus
Pricing Flexibility
White glove onboarding
Extensive Reporting and Analytics
Dedicated Account Manager


What are Workflows?

Workflows are your secret sauce for automating tasks and processes. With the no-code workflow builder, you can set up rules and triggers based on custom conditions, not only in your CRM but also in other crucial data sources like email, meetings, and sales notes.

What are Commands?

Commands helps you interact with your CRM from business chat apps - Slack, Teams & Google Chat. Experience the fastest way to fetch and update CRM records right from inside where you work. Avoid distracting context switches and increase your productivity

What are AI Intent Signals?

Luru's AI Engine analyses sales data from your CRM, emails, meetings and notes and provides you useful signals that help you keep your pipeline healthy. The AI Engine can detect deals which are slipping, next best action to move a deal forward, missing CRM data, deals missing right stake holders etc.,

Does Luru store customer data?

No, Luru does not store customer data. Luru serves as a middleware between your work apps and your CRM. We access your CRM using OAuth 2.0 APIs, honoring your access privileges.

Which CRMs does Luru integrate with?

Salesforce and HubSpot

From our automation heroes

"The support team is exceptional and takes feedback to heart."

Reed Porter
Head of Sales & CS, Localstack
Solid HubSpot add-on that's been constantly improving. I have been able to receive notes during calls and sync everything to HubSpot. The support team is exceptional and takes feedback to heart to improve the product.

"Saves us a lot of time in a cost-efficient manner, streamlining our sales process."

Jasper Guilaran
AE - Full Cycle, TryProspect
Luru seamlessly integrates with Salesforce and Zoom, allowing us to manage pipelines and update contacts directly from Slack. It saves us a lot of time in a cost-efficient manner, streamlining our sales process.

"My team can now focus on selling rather than admin work."

Anupreet Singh
Luru is a standout tool for revops teams. Our sales processes have become more efficient, and our CRM hygiene has improved significantly. My team can now focus on selling rather than admin work. And they are amazing listeners to feedback.

"We have been able to quickly create and iterate on sales processes on Slack where our team resides."

Cofounder and Revenue Head, Zluri
With Luru’s no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides. This has helped us to get a better picture of our pipeline in real time, identify blockers and react quickly to close more deals.

"As a sales leader, Luru is a life saver!"

Varun Raj
Sales Leader, Exotel
The ability to pre-define templates and prompt my SDRs and AEs on must-discuss info is amazing! Personally, my hunt for a hassle-free meeting note taker is over :).

"One doesn't need an automation background to define a sales process."

Nilesh Gupta
Co-founder & COO, GrowthSpree
The setup and scale of workflows on HubSpot is complex and often requires a service integration (SI) partner. With Luru, one doesn't need an automation background to define a sales process.

We have much more data in our CRM than we used to. It's really easy to use. Took me 5 mins to set it up. But it still isn't very limiting in what it can help you do. I can set up automations, new scripts and templates in it whenever I want to and it'll improve our sales ops even further.

Ishaan S

Co-founder, Spear Growth

Having visibility into pipeline movements and upsell opportunities has been a breeze with Luru. It's like having my own little command center within Slack. From deal movements to discovering new upsell opportunites, all the important alerts are right there when I need them. It’s a real step forward.

Ishwar S

COO, Co-founder, Exotel

LURU is my Robin because "I AM BATMAN". Remarkable in-call sidekick for your Google Meets and Zoom calls. This extraordinary companion effortlessly gathers all the relevant information about your prospect during the call and seamlessly updates the call notes on your CRM. It's like having your very own Alfred, ensuring you have all the crucial details at your fingertips.

Prashant S

Senior Product Evangelist, WebEngage

Luru has really changed the way we handle our sales process. Being able to manage everything directly from Slack has kept our team on their toes and moving swiftly. It's like Slack has evolved from just a communication tool to a command center where we can get everything done. No need to navigate away or lose time switching between applications. It's all there in our Slack channels.

Santhosh G

Growth Leader, Zepic

Slack is now Our Sales Home. Thanks Luru. Our sales team spends most of their day in Slack and this tool seamlessly integrates with our sales team's daily workflow in Slack. The automation features, especially the Meeting Workflows, have been a game-changer for us. They enable us to automate a significant portion of our tasks, providing a much-needed boost to our productivity.

Raj Vimal C

Co-founder, Finmo

A sales guy’s delight! Has been my favorite note-taker app. I can easily take down my Sales notes inside the Zoom and Google Meet meeting windows. The best part is that these sales notes are synced to Salesforce fields, notes, and tasks! And all my notes are sorted in one place inside Luru

Akshay Gupta

Partnerships, VWO

No more waiting for review meetings to know what is happening. It's cool how I can track deals and see progress right in Slack. Feels like I've got a sales dashboard in my pocket all the time!

Harsha Chelle

Strategic Accounts, Postman

Luru gives easy visibility into my team’s pipeline helping in better pipeline review meetings. Luru enables my team to update Salesforce a lot quicker through a simple spreadsheet-like interface. Now our pipeline is always up-to-date!

Shuvam Gupta

Head - Sales, Cogno AI

The email workflows have become my favorite feature. Automating and tracking email responses between our team and clients is a breeze now. It's like having an extra pair of hands helping us meet our deadlines.

Vishnu J

Founding team, DeepSource

Sales sidekick I never knew I wanted to manage my pipeline in HubSpot. As a founder and salesperson, Luru is my favorite productivity and note-taker app. I take a LOT of notes and the CRM auto-sync functionality fits my needs perfectly. Basically sales notes on steroids.

Sanjay Shenoy

Founder, Tractionn