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Control sales process, conquer revenue outcomes

Luru's AI automation engine streamlines processes like MEDDIC, improves pipeline management, and boosts win rates. Get the entire GTM engine on the same page, where they work

trusted by top-performing revenue teams at

Steer pipeline with sales process intelligence

Eliminate quota roadblocks.
Clear the data fog.

Make selling easy by automating and measuring processes that work.

Process adherence from day one

What good is a sales process that is not adopted? With Luru you can implement  processes where AEs work and they will love you for it. Zero change management!

Pipeline visibility

Why wait for review meetings? Luru’s pipeline health alerts and reports help your teams stay updated, in realtime.

Effortless productivity

Luru’s pipeline health reminders and 1-click updates from chat and meeting apps ensure sales reps can update the CRM without setting aside hours for it.

Cross-functional, lossless collaboration

With Luru's Deal rooms, bridge the information and revenue gaps with collaboration among sales, marketing, product and other cross-functional teams.

Automation plays on cruise mode

Process adherence

First response times report
Scheduled report

Sales Productivity

Meeting minutes reminder
Real-time alert

Deal collaboration

AE-CS handover automation
Real-time alert

Pipeline visibility

A report of deals closing this week
Scheduled report

Process adherence

Email template adherence report
Scheduled report

Sales Productivity

Contact last seen on product/website alert
Real-time alert

Deal collaboration

AE-SDR deal handover automation
Real-time alert

Pipeline visibility

Weekly/monthly deal health dip report
Scheduled report

Process adherence

Missed SLA report
Scheduled report

Sales Productivity

New qualified lead assigned alert
Real-time alert

Deal collaboration

AE and SDR recognition alerts on deal wins
Real-time alerts

Pipeline visibility

Sales process milestone alert
Realtime alert

What the finish line looks like‍

Solid HubSpot add-on that's been constantly improving. I have been able to receive notes during calls and sync everything to HubSpot. The support team is exceptional and takes feedback to heart to improve the product.
Reed Porter
Head of Sales & CS, Dev tooling startup
Luru seamlessly integrates with Salesforce and Zoom, allowing us to manage pipelines and update contacts directly from Slack. It saves us a lot of time in a cost-efficient manner, streamlining our sales process.
Jasper Guilaran
Account Executive - Full Cycle, TryProspect
Luru is a standout tool for revops teams. Our sales processes have become more efficient, and our CRM hygiene has improved significantly. My team can now focus on selling rather than admin work. And they are amazing listeners to feedback.
Anupreet Singh
With Luru’s no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides.
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Sethu Meenakshisundaram
Revenue Head & Co-founder, Zluri
As a sales leader, Luru is a life saver! The ability to pre-define templates and prompt my SDRs and AEs on must-discuss info is amazing! Personally, my hunt for a hassle-free meeting note taker is over :)
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Varun Raj
Sales Leader, Exotel
Helps me quickly search and access Salesforce. Luru has made taking sales notes and updating Salesforce a breeze. All the context for my accounts are accessible for me and my team in a single place
Harsha Chelle
Strategic Accounts, Postman
The setup and scale of workflows on HubSpot is complex and often requires a service integration (SI) partner. With Luru, one doesn't need an automation background to define a sales process.
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Nilesh Gupta
Co-founder & Head of Operations, GrowthSpree
WhO IS luru built for?

The entire revenue engine

  • No-code process deployment
  • Automated workflows and follow-ups
  • Process adherence
  • On-demand and automated custom reporting
Sales Managers
  • Automated deal health alerts
  • Automated CRM data collection from work apps like Slack/Teams
  • Improved response times
  • No more lead leakage
Revenue Leaders
  • Improved forecast accuracy due to spotless CRM data hygiene
  • Cross-functional collaboration
  • Better decision-making
  • Empowered and motivated teams
Sales Reps
  • 1-click CRM updates from work apps like Slack/Teams
  • Timeline reminders for every deal
  • Activity alerts and tracking at the fingertips
  • One-hour-a-day saved in admin time working with CRM
How does luru help?

Sales and RevOps,
eyes on the road

10% increase
in conversion

With repeatable motions, eager process adoption and accelerated first-time responses

20% decrease
in revenue leakage

With real-time pipeline monitoring and actionable alerts inside Slack or Teams

1 hour saved
per agent per day

With customized automation, easy CRM updates and process adherence

more CRM data

With real-time data and process automation throughout the sales organization

Popular sales process automations

Tried and tested sales workflows from our customers and community. Get inspired, automate and boost pipeline 🚀.

Download bundle
say hello to luru workflows

Simple, customizable, no-code workflow automation for high-performing sales teams

1. Jumpstart instantly

Integrate with your CRM and your chat app in seconds.

2. Schedule your alerts & reports

Choose when, how and where you want your alerts sent — across Slack channels, groups or DMs.

3. Set up workflows & messages

Customise workflows based on objects and fields. Set up messages with emojis, gifs and more.

4. Stay on top of your pipeline

Get 360-degree visibility of all deals right from within Slack or Teams. No more lugging around with the complicated CRM.