Migrate seamlessly from Troops to Luru

With Troops sunsetting, Luru becomes the go-to alternative to keep your workflows and revenue processes intact. And with the switch, you get more than just a Slack connector.

trusted by top-performing revenue teams at

Experience the Luru difference

Competitor of Troops that gets selling right
Why companies prefer Luru over Troops
Real-time alerts
Time triggered alerts
Workflows on custom objects
Advanced conditional logic on Emails
Advanced conditional logic on Meetings
Update Objects using action buttons
Notify record owner’s manager
Calendar integration
Google Calendar
Google Calendar, Office 365
Email sync
Auto create contacts & events
Deal Rooms
MagicSync all your scattered data to your CRM
Access your CRM anywhere (Sidekick)
Meeting notes with Playbooks assistant
Zoom, Google Meet
Analytics dashboard
Cool GIFs
Stores customer data
CRM support
Salesforce, Hubspot and Pipedrive

Luru: The Troops competitor that companies prefer

What sets us apart as the prime Troops alternative

Luru understands the nuances of sales processes and offers tailor-made solutions to modern businesses.

It is designed around two core principles:

The Troops alternative that companies prefer


Minimize human intervention whenever possible.


Prioritize creating a beautiful user experience when automation isn't feasible.

Purpose-built solution for modern teams

As Troops is set to bid farewell by November 30, 2023, and Salesforce points towards Slack Elevate, companies are making the smart move to Luru as the ultimate Troops replacement.

As was, Luru is Troops on steroids. Given that Slack Elevate isn't as powerful an alternative to Troops, it is a no brainer to consider Luru, as you are looking to migrate out of Troops

Both Troops and Slack Elevate bring Salesforce’s Sales Cloud inside Slack. Luru does that (better) by providing a complete toolkit that any RevOps leaders eyeing for a Troops replacement would need to drive sales processes.

We are helping several companies seamlessly migrate out of Troops into Luru; we’ve got your back!

Why Luru is the best Troops alternative in the market

1. Master process adherence, inside and outside meetings
Troops, and Slack Elevate are for connecting Salesforce with Slack. That’s it. But, companies exploring Troops alternatives quickly realize that a sales rep's day extends beyond Slack.
Luru not only connects Salesforce with Slack but also elevates process adherence during meetings  with:

1. Meeting Playbooks: Luru stands out as a no-brainer Troops alternative by empowering Sales and RevOps leaders to craft tailored in-meeting Playbooks, seamlessly integrated with Salesforce/HubSpot fields.

2. Seamless note-taking:  Unlike Troops, Luru's note-taking feature is directly within Zoom/Google Meet, making it the preferred Troops replacement. It also auto-selects right playbooks for meetings, so reps can follow it in real-time, updating notes and CRM fields instantly without switching apps, saving valuable post-meeting time!
Luru is the #1 Troops alternative
2. The go-to Troops alternative that works where the sellers work
Like Troops and Elevate, Luru seamlessly integrates with Slack! But where Luru ticks it as the prime alternative to Troops is by going further, and recognizing that sales reps spend ∼15% of their time on emails and ∼20% on online prospect research. So it meets the reps where they work.

Beyond meetings (Zoom, Google Meet) and messaging (Slack, Teams, Google Chat), Luru is accessible directly within your web browser! Making it easy to use while responding to customer emails, researching on LinkedIn, or discovering prospect-related news articles.

A simple shortcut (Cmd-J or Ctrl-J) brings up Luru Sidekick on any web page, where you can take notes, create leads, update opportunities, and set tasks effortlessly!
The Troops competitor that works where seller works
3. Replace Troops with best-in-class workflows
The core of Troops (and Slack Elevate) is a workflow automation tool that nudges sales reps on Slack. With Luru being the advanced Troops replacement, you gain the power to construct significantly more complex and customizable workflows.

> For high value opportunities, which are in advanced stages, if there has not been any outgoing email to the customer in the last 7 days, alert the deal owner.

> Send a report of all deals where there was an outbound call in the last week,  but the last call was not answered.

> If it has been 4 hours since a meeting of an advanced deal got over, and there has not been any note logged, send an alert to the deal owner.

These are just a few examples of the advanced workflows that make Luru the superior choice among Troops competitors.
The troops replacement with highly customizable workflows

Built for and by revenue leaders

#1 Troops alternative with email sync
Email Sync
Anyone who has tried to sync their sales team’s emails to Salesforce, especially those seeking reliable alternatives to Troops, understands the challenges and operational bugs involved to get it working.

With Luru, you can automatically, and in real time, sync sales emails from GMail or Office 365 accounts of sales reps to the correct Opportunity / Deal / Contact in the CRM.
Why companies prefer Luru for its magic sync
Luru MagicSync: No more manual data entry
One of the reasons companies prefer Luru as the best Troops alternative is because of how Luru has made CRM data entry zero-friction by being present in all work tools that a seller uses.

Luru MagicSync (currently in beta) takes the bar further - by eliminating up to 90% of manual data entry.

MagicSync AI securely taps into the sources of data - emails, meetings, chat app conversations - and automatically understands and updates the CRM contextually.
What can you do with luru?

Where Luru adds more value than Troops?

Luru’s comprehensive features and dedicated RevOps support fuel the entire revenue engine, right from within Slack/Teams.

  • No-code process deployment
  • Automated workflows and follow-ups
  • Process adherence
  • On-demand and automated custom reporting
Sales Managers
  • Automated deal health alerts
  • Automated CRM data collection from work apps like Slack/Teams
  • Improved response times
  • No more lead leakage
Revenue Leaders
  • Improved forecast accuracy due to spotless CRM data hygiene
  • Cross-functional collaboration
  • Better decision-making
  • Empowered and motivated teams
Sales Reps
  • 1-click CRM updates from work apps like Slack/Teams
  • Timeline reminders for every deal
  • Activity alerts and tracking at the fingertips
  • One-hour-a-day saved in admin time working with CRM
But why Luru

Why top-performing sales teams love Luru

Solid HubSpot add-on that's been constantly improving. I have been able to receive notes during calls and sync everything to HubSpot. The support team is exceptional and takes feedback to heart to improve the product.
Reed Porter
Head of Sales & CS, Dev tooling startup
Luru seamlessly integrates with Salesforce and Zoom, allowing us to manage pipelines and update contacts directly from Slack. It saves us a lot of time in a cost-efficient manner, streamlining our sales process.
Jasper Guilaran
Account Executive - Full Cycle, TryProspect
Luru is a standout tool for revops teams. Our sales processes have become more efficient, and our CRM hygiene has improved significantly. My team can now focus on selling rather than admin work. And they are amazing listeners to feedback.
Anupreet Singh
CRO, Gan.ai
With Luru’s no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides.
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Sethu Meenakshisundaram
Revenue Head & Co-founder, Zluri
As a sales leader, Luru is a life saver! The ability to pre-define templates and prompt my SDRs and AEs on must-discuss info is amazing! Personally, my hunt for a hassle-free meeting note taker is over :)
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Varun Raj
Sales Leader, Exotel
Helps me quickly search and access Salesforce. Luru has made taking sales notes and updating Salesforce a breeze. All the context for my accounts are accessible for me and my team in a single place
Harsha Chelle
Strategic Accounts, Postman
The setup and scale of workflows on HubSpot is complex and often requires a service integration (SI) partner. With Luru, one doesn't need an automation background to define a sales process.
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Nilesh Gupta
Co-founder & Head of Operations, GrowthSpree