Migrate seamlessly from Troops to Luru

With Troops sunsetting, Luru becomes the go-to alternative to keep your workflows and revenue processes intact. And with the switch, you get more than just a Slack connector.

Experience the Luru difference

Competitor of Troops that gets selling right
Why companies prefer Luru over Troops
Real-time alerts
Time triggered alerts
Workflows on custom objects
Advanced conditional logic on Emails
Advanced conditional logic on Meetings
Update Objects using action buttons
Notify record owner’s manager
Calendar integration
Google Calendar
Google Calendar, Office 365
Email sync
Auto create contacts & events
Deal Rooms
MagicSync all your scattered data to your CRM
Access your CRM anywhere (Sidekick)
Meeting notes with Playbooks assistant
Zoom, Google Meet
Analytics dashboard
Cool GIFs
Stores customer data
CRM support
Salesforce, Hubspot and Pipedrive

Luru: The Troops competitor that companies prefer

What sets us apart as the prime Troops alternative

Luru understands the nuances of sales processes and offers tailor-made solutions to modern businesses.

It is designed around two core principles:

The Troops alternative that companies prefer


Minimize human intervention whenever possible.


Prioritize creating a beautiful user experience when automation isn't feasible.

Purpose-built solution for modern teams

As Troops is set to bid farewell by November 30, 2023, and Salesforce points towards Slack Elevate, companies are making the smart move to Luru as the ultimate Troops replacement.

As was, Luru is Troops on steroids. Given that Slack Elevate isn't as powerful an alternative to Troops, it is a no brainer to consider Luru, as you are looking to migrate out of Troops

Both Troops and Slack Elevate bring Salesforce’s Sales Cloud inside Slack. Luru does that (better) by providing a complete toolkit that any RevOps leaders eyeing for a Troops replacement would need to drive sales processes.

We are helping several companies seamlessly migrate out of Troops into Luru; we’ve got your back!

Why Luru is the best Troops alternative in the market

1. Master process adherence, inside and outside meetings
Troops, and Slack Elevate are for connecting Salesforce with Slack. That’s it. But, companies exploring Troops alternatives quickly realize that a sales rep's day extends beyond Slack.
Luru not only connects Salesforce with Slack but also elevates process adherence during meetings  with:

1. Meeting Playbooks: Luru stands out as a no-brainer Troops alternative by empowering Sales and RevOps leaders to craft tailored in-meeting Playbooks, seamlessly integrated with Salesforce/HubSpot fields.

2. Seamless note-taking:  Unlike Troops, Luru's note-taking feature is directly within Zoom/Google Meet, making it the preferred Troops replacement. It also auto-selects right playbooks for meetings, so reps can follow it in real-time, updating notes and CRM fields instantly without switching apps, saving valuable post-meeting time!
Luru is the #1 Troops alternative
2. The go-to Troops alternative that works where the sellers work
Like Troops and Elevate, Luru seamlessly integrates with Slack! But where Luru ticks it as the prime alternative to Troops is by going further, and recognizing that sales reps spend ∼15% of their time on emails and ∼20% on online prospect research. So it meets the reps where they work.

Beyond meetings (Zoom, Google Meet) and messaging (Slack, Teams, Google Chat), Luru is accessible directly within your web browser! Making it easy to use while responding to customer emails, researching on LinkedIn, or discovering prospect-related news articles.

A simple shortcut (Cmd-J or Ctrl-J) brings up Luru Sidekick on any web page, where you can take notes, create leads, update opportunities, and set tasks effortlessly!
The Troops competitor that works where seller works
3. Replace Troops with best-in-class workflows
The core of Troops (and Slack Elevate) is a workflow automation tool that nudges sales reps on Slack. With Luru being the advanced Troops replacement, you gain the power to construct significantly more complex and customizable workflows.

> For high value opportunities, which are in advanced stages, if there has not been any outgoing email to the customer in the last 7 days, alert the deal owner.

> Send a report of all deals where there was an outbound call in the last week,  but the last call was not answered.

> If it has been 4 hours since a meeting of an advanced deal got over, and there has not been any note logged, send an alert to the deal owner.

These are just a few examples of the advanced workflows that make Luru the superior choice among Troops competitors.
The troops replacement with highly customizable workflows

Built for and by revenue leaders

#1 Troops alternative with email sync
Email Sync
Anyone who has tried to sync their sales team’s emails to Salesforce, especially those seeking reliable alternatives to Troops, understands the challenges and operational bugs involved to get it working.

With Luru, you can automatically, and in real time, sync sales emails from GMail or Office 365 accounts of sales reps to the correct Opportunity / Deal / Contact in the CRM.
Why companies prefer Luru for its magic sync
Luru MagicSync: No more manual data entry
One of the reasons companies prefer Luru as the best Troops alternative is because of how Luru has made CRM data entry zero-friction by being present in all work tools that a seller uses.

Luru MagicSync (currently in beta) takes the bar further - by eliminating up to 90% of manual data entry.

MagicSync AI securely taps into the sources of data - emails, meetings, chat app conversations - and automatically understands and updates the CRM contextually.

Where Luru adds more value than Troops?

Luru’s comprehensive features and dedicated RevOps support fuel the entire revenue engine, right from within Slack/Teams.

  • No-code process deployment
  • Automated workflows and follow-ups
  • Process adherence
  • On-demand and automated custom reporting
Sales Managers
  • Automated deal health alerts
  • Automated CRM data collection from work apps like Slack/Teams
  • Improved response times
  • No more lead leakage
Revenue Leaders
  • Improved forecast accuracy due to spotless CRM data hygiene
  • Cross-functional collaboration
  • Better decision-making
  • Empowered and motivated teams
Sales Reps
  • 1-click CRM updates from work apps like Slack/Teams
  • Timeline reminders for every deal
  • Activity alerts and tracking at the fingertips
  • One-hour-a-day saved in admin time working with CRM
But why Luru

Why top-performing sales teams love Luru

"The support team is exceptional and takes feedback to heart."

Reed Porter
Head of Sales & CS, Localstack
Solid HubSpot add-on that's been constantly improving. I have been able to receive notes during calls and sync everything to HubSpot. The support team is exceptional and takes feedback to heart to improve the product.

"Saves us a lot of time in a cost-efficient manner, streamlining our sales process."

Jasper Guilaran
AE - Full Cycle, TryProspect
Luru seamlessly integrates with Salesforce and Zoom, allowing us to manage pipelines and update contacts directly from Slack. It saves us a lot of time in a cost-efficient manner, streamlining our sales process.

"My team can now focus on selling rather than admin work."

Anupreet Singh
Luru is a standout tool for revops teams. Our sales processes have become more efficient, and our CRM hygiene has improved significantly. My team can now focus on selling rather than admin work. And they are amazing listeners to feedback.

"We have been able to quickly create and iterate on sales processes on Slack where our team resides."

Cofounder and Revenue Head, Zluri
With Luru’s no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides. This has helped us to get a better picture of our pipeline in real time, identify blockers and react quickly to close more deals.

"As a sales leader, Luru is a life saver!"

Varun Raj
Sales Leader, Exotel
The ability to pre-define templates and prompt my SDRs and AEs on must-discuss info is amazing! Personally, my hunt for a hassle-free meeting note taker is over :).

"One doesn't need an automation background to define a sales process."

Nilesh Gupta
Co-founder & COO, GrowthSpree
The setup and scale of workflows on HubSpot is complex and often requires a service integration (SI) partner. With Luru, one doesn't need an automation background to define a sales process.

What makes Luru a better Troops alternative? FAQs:

Why is Luru a better Troops Salesforce alternative? What key advantages does it offer?

Luru outshines Troops by enabling revenue teams to tailor advanced workflows to their precise business needs. Unlike basic Salesforce automation tools like Troops, Luru seamlessly integrates end-to-end processes across multiple touchpoints where sales reps operate - meetings, chat apps, emails, and browsers.

Going beyond a simple Salesforce integration, Luru ensures comprehensive adoption by deeply embedding itself into teams' existing tech stacks and work environments. It also enhances productivity with features like ubiquitous CRM access, automated reporting, and follow-ups - making it a more robust Troops replacement

How does Luru's pricing compare to the Troops app?

For teams of all sizes, Luru offers exceptional value with competitive per-seat pricing. For larger sales forces over 100 reps, Luru provides the most cost-effective pricing in the market compared to solutions like Troops.

Luru's streamlined, no-code deployment allows faster ROI realization versus complex implementations. This rapid time-to-value, combined with Luru's comprehensive capabilities, makes it a more cost-efficient Troops alternative.

What advantages does Luru provide over Troops software in terms of deployment?

Luru prioritizes hassle-free deployment with dedicated support and personalized onboarding. When migrating from existing workflow tools like Troops, Luru can seamlessly transition your processes, minimizing disruptions and ensuring continuity. 

The deployment is meticulously designed to be smooth, enabling you to quickly leverage Luru's powerful features without intricate setups or extensive training required by some Troops competitors.

How does Luru's integration with Slack outperform the Troops Slack integration?

Luru's Slack integration is engineered for seamless connectivity, with one-click setup and dynamic messaging capabilities surpassing Troops AI capabilities. It enables personalized in-Slack messaging and provides CRM action buttons within chat for boosted productivity.

Going beyond basic workflow automations, Luru's integration offers a more cohesive Slack experience by streamlining sales processes within the familiar environment - an edge over Troops' limitations.

How does Luru's Salesforce integration differ from and outclass Troops' offering?

Luru's Salesforce integration provides granular data control - objects, fields, user filters - empowering you to craft advanced workflows optimally leveraging your Salesforce data. It also amalgamates Salesforce inputs with meeting/email data for truly comprehensive automation. 

Designed to be more robust and flexible than Troops' Salesforce capabilities, Luru's integration allows optimizing sales processes more effectively by capitalizing on the full breadth of your data and complementary sources.

What tools and platforms does Luru integrate with?

Luru offers a vast array of integrations for seamless connectivity across your sales stack:

1. Leading CRMs: Salesforce, HubSpot for unified process/data management
2. Office suite: Email (Gmail, Outlook), Calendar (Google, Outlook), Chat (Slack, Teams, Google Chat), Meetings (Zoom, Meet)
3. Browsers: Chrome, Edge and Chromium for ubiquitous CRM access

Can you highlight success stories where Luru outperformed Troops or other competitors?

Customers praise Luru as a powerful solution compared to niche tools like Troops, thanks to its ability to build highly customized, advanced workflows solving complex sales process needs.

Luru delivers greater value by unifying an all-encompassing platform integrating every sales tool teams use, unlike narrow solutions constrained to specific use cases like Salesforce automation offered by Troops.