Elevate your sales processes beyond HubSpot's limits

HubSpot is a great CRM. In fact, we use it ourselves within Luru. However, what it is not, is a sales process adherence platform. And this is the biggest difference that sets Luru apart as the prime HubSpot workflows alternative.

Experience the Luru difference

Luru has the best workflows over Hubspot. #1 hubspot workflow alternative
Luru workflows better alternative for hubspot workflows
Unidirectional alerts
Bi-directional alerts
Time to set up
Days or weeks
External SI (service integration) partner help
Maintain and scale
Difficult to maintain
Easier to scale and maintain
$90 professional plan
Starts at $40. User based pricing
Number of workflows
Limited to 300
Inclusive of pricing
Meeting Playbooks

Why Luru is the best HubSpot workflows alternative in the market

1. Luru is a complete sales process tool
HubSpot workflows enable basic automation with one-way notifications sent on Slack.
When your team is scaling, you need a more holistic solution. This is one of the many reasons why companies looking for a HubSpot workflows replacement, choose Luru.

More than 50% of your reps’ time is spent in meetings, and following meeting playbooks is critical for pipeline health and visibility. Luru sticks it as the prime HubSpot workflows alternative by embedding a note-taker within Zoom (or Google Meet) and automatically pulls up the right playbook for the meeting.

This note is synced to HubSpot in real time. Further, your reps can update HubSpot records or take down tasks from right inside Zoom during the meeting.

Apart from meetings (Zoom, Google Meet) and messaging (Slack, Teams, Google Chat), Luru is available anywhere on the browser!
Luru is complete sales process tool, and the best competitor to HubSpot workflows
2. The go-to HubSpot workflows alternative with ultra powerful workflow filters
HubSpot workflows enable creation of very basic workflows which do not solve even reasonably simple use cases. Businesses looking for powerful workflows prefer Luru as the ultimate alternative to HubSpot's feeble workflows. For example, these conditions:

- do you want to be alerted when your team has not emailed any of the contacts of a deal even 7 days after the deal was qualified?

-- do you want to remind your sales reps 4 hours after a meeting to update the notes?

- or do you want the list of all deals where the last outbound call was not answered?

Are not possible with HubSpot workflows, but incredibly easy to set up with Luru. It is a no-brainer that Luru is the prime HubSpot workflows replacement
Luru is the best hubspot workflows alternative with powerful workflow filters
3. Replace HubSpot workflows with two-way Slack alerts
With Hubspot workflows, you could send an alert on Slack, but your team would have to take action only on Hubspot.

With Luru, your team would be able to take action from right within Slack!
They can update any property of any record, log a call, and even update their meeting notes - all from the comfort of Slack (or Microsoft Teams or Google Chat!).

We’ve seen that HubSpot updates increase manifold when it is right within the flow of work on Slack. And this is one of the big reasons why adoption of processes is much higher with Luru. And also why companies are picking Luru as the prime alternative to HubSpot workflows.
Two way slack alerts with Luru, ultimate HubSpot workflows competitor
4. Scheduled workflows
With Luru, you can set up workflows to be automatically executed at a set schedule.

For example, every Monday morning, do you want to remind your team about the deals closing that week? Or do you want to send an alert to your team before your weekly Friday review meeting with the list of deals that have not been updated?

With Luru, scheduled workflows are in-built to your plan, and simple as ever to get going with.

With Hubspot, scheduled triggers are available only in Operations Hub (not Sales Hub) Professional edition and higher. And this is $720 per user per month! Yes, you read that right. No wonder why Luru triumphs as the best alternative to HubSpot workflows.
Schedule workflows with Luru-better alternative for hubspot

Built for and by revenue leaders

Hubspot workflows competitor with seamless email sync
Automation even for Hubspot Starter plan users
HubSpot workflows are only available if you are on the Sales Hub Professional plan or higher. And this is $90 per user per month. Companies seeking powerful and cost-effective alternatives to HubSpot workflows, understand the HubSpot workflows are not reliable in the long run.

Luru workflows, on the other hand, are available and will work even if you are on the Hubspot Starter plan ($9 per user per month).
The best hubspot workflows alternative and competitor with high level integrations, luru
Luru MagicSync: No more manual data entry
One of the reasons companies prefer Luru as the best HubSpot workflows alternative is because of how Luru has made CRM data entry zero-friction by being present in all work tools that a seller uses.

Luru MagicSync (currently in beta) takes the bar further - by eliminating up to 90% of manual data entry. MagicSync AI taps into the sources of data - emails, meetings, Slack conversations - and automatically understands and updates the CRM contextually.

Our core principles

Luru's commitment has always been to addressing pain points of modern businesses. Luru isn't just another tool; it's a strategic partner that understands nuances of sales processes and offers tailor-made solutions.

Luru is designed around two core principles:

Luru most powerful workflows over Hubspot workflows, making it the #1 hubspot workflows alternative


Minimize human intervention whenever possible.


Prioritize creating a beautiful user experience when automation isn't feasible.

Luru is a complete and powerful sales process adherence tool - which ensures actual adoption and love from your sales team.

Whether it's in Slack/Teams, Zoom/GMeet, or anywhere on the web! Luru offers an integrated solution that adapts to your workflow, standing out as the prime alternative to HubSpot workflows.

In case you need more convincing

We have much more data in our CRM than we used to. It's really easy to use. Took me 5 mins to set it up. But it still isn't very limiting in what it can help you do. I can set up automations, new scripts and templates in it whenever I want to and it'll improve our sales ops even further.

Ishaan S

Co-founder, Spear Growth

Having visibility into pipeline movements and upsell opportunities has been a breeze with Luru. It's like having my own little command center within Slack. From deal movements to discovering new upsell opportunites, all the important alerts are right there when I need them. It’s a real step forward.

Ishwar S

COO, Co-founder, Exotel

LURU is my Robin because "I AM BATMAN". Remarkable in-call sidekick for your Google Meets and Zoom calls. This extraordinary companion effortlessly gathers all the relevant information about your prospect during the call and seamlessly updates the call notes on your CRM. It's like having your very own Alfred, ensuring you have all the crucial details at your fingertips.

Prashant S

Senior Product Evangelist, WebEngage

Luru has really changed the way we handle our sales process. Being able to manage everything directly from Slack has kept our team on their toes and moving swiftly. It's like Slack has evolved from just a communication tool to a command center where we can get everything done. No need to navigate away or lose time switching between applications. It's all there in our Slack channels.

Santhosh G

Growth Leader, Zepic

Slack is now Our Sales Home. Thanks Luru. Our sales team spends most of their day in Slack and this tool seamlessly integrates with our sales team's daily workflow in Slack. The automation features, especially the Meeting Workflows, have been a game-changer for us. They enable us to automate a significant portion of our tasks, providing a much-needed boost to our productivity.

Raj Vimal C

Co-founder, Finmo

A sales guy’s delight! Has been my favorite note-taker app. I can easily take down my Sales notes inside the Zoom and Google Meet meeting windows. The best part is that these sales notes are synced to Salesforce fields, notes, and tasks! And all my notes are sorted in one place inside Luru

Akshay Gupta

Partnerships, VWO

No more waiting for review meetings to know what is happening. It's cool how I can track deals and see progress right in Slack. Feels like I've got a sales dashboard in my pocket all the time!

Harsha Chelle

Strategic Accounts, Postman

Luru gives easy visibility into my team’s pipeline helping in better pipeline review meetings. Luru enables my team to update Salesforce a lot quicker through a simple spreadsheet-like interface. Now our pipeline is always up-to-date!

Shuvam Gupta

Head - Sales, Cogno AI

The email workflows have become my favorite feature. Automating and tracking email responses between our team and clients is a breeze now. It's like having an extra pair of hands helping us meet our deadlines.

Vishnu J

Founding team, DeepSource

Sales sidekick I never knew I wanted to manage my pipeline in HubSpot. As a founder and salesperson, Luru is my favorite productivity and note-taker app. I take a LOT of notes and the CRM auto-sync functionality fits my needs perfectly. Basically sales notes on steroids.

Sanjay Shenoy

Founder, Tractionn