AI Cold Calling Agents

Cold calling that scales without the grind

Luru’s AI Cold Calling Agents takes care of the entire process, from dialing prospects to having real conversations and booking meetings. It learns your playbook, adapts to context, and logs call outcomes automatically. The result is consistent, human-like calling at scale that drives pipeline without burning out your team.

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From setup to scale in three steps

1

Pick your
voice


Choose from a range of natural-sounding voices that feel authentic and confident. Whether you want warm and friendly or crisp and professional, your AI caller adapts to the tone that best connects with your audience and keeps conversations engaging.

2

Train your
agent


Upload your playbooks, FAQs, and product knowledge so the agent knows exactly how to handle objections and follow the right flow. It learns your style, mirrors your best reps, and stays consistent across every single call without missing a beat.

3

Launch
campaign


Launch with just a few clicks and watch your agent dial, converse, and book meetings at scale. You get clear visibility into outcomes and performance, while the heavy lifting of cold calling happens automatically in the background.

Set your outbound workflow on autopilot

80%
Outreach Using Luru

We've tested other AI SDRs and agencies alongside Luru, and nothing else comes close

Luru has been a game-changer for our outbound strategy. We run 80% of our outreach using their AI SDR, and it delivers qualified meetings consistently month after month.
Nalin Senthamil
Founder & CEO

AI Sales Calling that covers it all

Lead qualification

Free your team from endless cold dials. Luru connects with new leads, asks the right questions, and qualifies interest before routing only the best prospects to your reps.

Start AI Qualification

Appointment setting

Turn conversations into booked meetings without lifting a finger. Luru confirms availability, handles scheduling, and drops meetings directly into calendars.

See How It Works

Follow-ups

No lead slips through the cracks. Luru follows up consistently, whether it’s a day later or weeks down the line, keeping prospects engaged until they are ready.

Setup Follow-up Campaign

Event outreach

Boost turnout for webinars, demos, or in-person events. Luru invites, reminds, and reconfirms attendance so your events are packed with the right people.

Automate Event Outreach

Re-engagement

Give your dormant leads a second chance. Luru reopens conversations with older accounts and uncovers opportunities your team may have forgotten.

Revive Old Deals

Market research

Learn directly from the market at scale. Luru runs structured conversations that surface insights and objections, feeding valuable data back to your team.

Get A Demo

FAQs

01. What is AI cold calling (or AI sales calling)?

AI sales calling refers to using artificial intelligence to automate outbound calls. That includes dialing prospects, holding conversations, qualifying interest, handling objections, and even booking meetings.

02. How does Luru’s AI for cold calling work?

Luru dials leads according to your list, follows your playbook, adapts during conversations, and logs outcomes automatically. When prospects qualify, it hands off meetings or leads to your human team.

03. Is AI cold calling legal and compliant?

Yes — as long as it follows telemarketing, data privacy, and voice consent rules in each jurisdiction (e.g. TCPA in the U.S., GDPR in the EU). Luru is designed with compliance safeguards in mind.

04. Can I customize voice, scripts, and objection flows?

Absolutely. You can choose a natural-sounding voice and train Luru using your scripts, FAQs, and objection responses so calls stay on-brand and conversational.

05. How quickly can I launch a campaign with Luru?

You can be live in minutes. Pick a voice, upload your playbook and data, configure the campaign, and start dialing.

06. What metrics and insights can Luru provide?

You’ll get data on call volumes, conversions, call outcomes, objection patterns, talk ratios, and more — letting you refine scripts and optimize campaigns.

07. How is data handled and is it secure?

AI enhances B2B sales by streamlining lead generation, & automating follow-ups. It uses data to identify high-quality leads, engages them efficiently, and provides valuable insights to help sales teams prioritize prospects and close deals faster.

Why Customers ❤️ Luru

"We run 80% of our outreach using Luru"

Nalin Senthamil
Founder & CEO, Storylane
We've tested other AI SDRs and agencies alongside Luru, and nothing else comes close. Luru has been a game-changer for our outbound strategy. We run 80% of our outreach using their AI SDR, and it delivers qualified meetings consistently month after month.
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"The most complete AI platform for outbound"

Raj
Co-Founder, Finmo
It has meaningfully scaled our outbound efforts. We've tried other AI SDR tools, but Luru AI delivers the closest-to-human outreach - no spray and pray.
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"Luru's AI SDR Has Helped Us Book Meetings with the Right ICPs."

Sahil Affriya
Founder & CEO, Shiprazor
We are a logistics startup changing the logistics landscape in Africa. Luru's AI SDR has been instrumental in securing meetings with the right ICPs. Their human-in-the-loop approach has been a tremendous value-add, ensuring our strategy and messaging remain on point.
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"Luru’s image personalization changed the game for us"

Varun Raj
Sales Leader, Exotel
Selling a platform with multiple products across geographies is complex. Different buyers, different priorities—getting the right message to the right person at the right time was a challenge
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Let us scale your SDR motion.

Scale your outbound channel meaningfully. Forget vanity metrics. Let’s book meetings.
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