Meet Luru, your AI SDR with a Human in the Loop

The AI SDR that works 24/7 to identify your ideal buyers, engage decision-makers, and book qualified meetings, while the human ensures every touchpoint is sharp, relevant, and worth replying to! Get the best of both worlds: scale and genuine connection.
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Luru's AI SDR Has Helped Us Book Meetings with the Right ICPs

We are a logistics startup changing the logistics landscape in Africa. Luru's AI SDR has been instrumental in securing meetings with the right ICPs. Their human-in-the-loop approach has been a tremendous value-add, ensuring our strategy and messaging remain on point.
Sahil Affriya
Founder & CEO

Benefits unique to Luru's AISDR agent

TAM saved by ai sales development rep
Intelligent Market Preservation
Unlike typical AI tools that exhaust your TAM, our AI SDR Agent nurtures your prospect list with strategic outreach. It ensures sustainable long-term results instead of quick wins that burn bridges.
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Real Personalization, Not Just Mail Merge
Forget '{FirstName}, I loved your LinkedIn post!' messages. Our AI Agent finds real triggers - like your prospect's new funding round, tech stack changes, or hiring patterns - to start relevant conversations that actually get responses.
TAM saved by ai sales development rep
24/7 Availability, Constant Optimization
Working tirelessly around the clock, our AI SDR agent autonomously prospects, manages replies, and schedules meetings to build your pipeline. It learns from every interaction to refine its targeting and messaging for even stronger results.
ai sdr with human in the loop
Human-Backed AI for Reliable Results
While our AI handles the heavy lifting, experienced sales professionals oversee your campaigns to ensure every message maintains quality and resonates with your prospects.
Key Features of Luru's AI SDR Agent

Smart Targeting & Prospecting

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ICP Matching: Ensures outreach reaches the right audience.

Precision Targeting: Uses multiple data sources and AI heuristics to build high-quality prospect lists.

Sales Intelligence: Scores prospects based on their likelihood to convert.

ai powered sdr agent prospecting

 Automated & Personalized Engagement

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Automated Outreach: Engages leads effectively across multiple touchpoints (email, LinkedIn, etc.).

Context-Based Personalization: Uses real triggers like tech stack changes and hiring trends to personalize across text, images and video

Adaptive Messaging: Adjusts communication based on response patterns for better results.

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Seamless Integration & Optimization

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CRM & Webhook Integration: Provides full visibility into outreach activities.

Inbox Optimization: Ensures emails land in primary inboxes, not spam.

Follow-Up Prioritization: Helps determine the right prospects to engage and when.

Sustainable Outreach: Prevents exhausting the Total Addressable Market (TAM).

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FAQs

01. What are AI SDRs?

An AI Sales Development Representative is an AI-powered software program that automates tasks such as identifying potential leads, gathering data on prospects, contacting and following up. It also tracks and analyzes performance metrics. Thus, it does all repetitive tasks typically handled by a human and helps SDR/BDR teams achieve their target goals.

02. Why does human oversight matter in an AI SDR?

AI can generate content efficiently, but it can also make unexpected errors. Human oversight ensures every communication is thoughtful, relevant, and professionally aligned, protecting your brand reputation and improving engagement rates.

03. How does Luru keep emails out of spam?

Our system continuously monitors key performance metrics like open rates, reply rates, and click-through rates. We proactively adjust strategies—rotating mailboxes, modifying send times, and refining templates—to maintain high deliverability.

04. How is Luru's AiSDR different in terms of setup?

We handle all technical complexities. From domain setup and email configurations to warm-up processes and campaign execution, we manage the entire technical infrastructure so your team can focus solely on closing deals.

05. How quickly can I get started with Luru?

Unlike platforms requiring extensive self-setup, Luru provides a fully managed solution. We can launch targeted campaigns quickly, with minimal effort required from your internal team.

06. What kind of companies benefit the most from Luru's AiSDR?

Luru's AI SDR is ideal for teams seeking AI's scalability without compromising communication quality. Whether you're a startup or running enterprise-level campaigns, our approach adapts to your specific sales development needs.

Powering high performance teams

"We run 80% of our outreach using their AI SDR."

Nalin Senthamil
Founder & CEO, Storylane
We've tested other AI SDRs and agencies alongside Luru, and nothing else comes close. Luru has been a game-changer for our outbound strategy. We run 80% of our outreach using their AI SDR, and it delivers qualified meetings consistently month after month.

"Saves us a lot of time in a cost-efficient manner, streamlining our sales process."

Jasper Guilaran
AE - Full Cycle, TryProspect
Luru seamlessly integrates with Salesforce and Zoom, allowing us to manage pipelines and update contacts directly from Slack. It saves us a lot of time in a cost-efficient manner, streamlining our sales process.

"Luru's AI SDR Has Helped Us Book Meetings with the Right ICPs."

Sahil Affriya
Founder & CEO, Shiprazor
We are a logistics startup changing the logistics landscape in Africa. Luru's AI SDR has been instrumental in securing meetings with the right ICPs. Their human-in-the-loop approach has been a tremendous value-add, ensuring our strategy and messaging remain on point.

"My team can now focus on selling rather than admin work."

Anupreet Singh
CRO, Gan AI
Luru is a standout tool for revops teams. Our sales processes have become more efficient, and our CRM hygiene has improved significantly. My team can now focus on selling rather than admin work. And they are amazing listeners to feedback.

"We have been able to quickly create and iterate on sales processes on Slack where our team resides."

Sethu
Cofounder and Revenue Head, Zluri
With Luru’s no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides. This has helped us to get a better picture of our pipeline in real time, identify blockers and react quickly to close more deals.

"As a sales leader, Luru is a life saver!"

Varun Raj
Sales Leader, Exotel
The ability to pre-define templates and prompt my SDRs and AEs on must-discuss info is amazing! Personally, my hunt for a hassle-free meeting note taker is over :).

"One doesn't need an automation background to define a sales process."

Nilesh Gupta
Co-founder & COO, GrowthSpree
The setup and scale of workflows on HubSpot is complex and often requires a service integration (SI) partner. With Luru, one doesn't need an automation background to define a sales process.