How To End A Cold Email

When you look online at some of the ways to generate leads, you’ll get one term in common: “Cold Emails”. A survey reveals that cold emails have a 42:1 return on investment (ROI), meaning you receive $42 in sales for every $1 spent. 

But this ROI depends on the email itself. If you send a cold email randomly, the money you spend on the campaign goes to waste. Now, I know there are many videos and articles on how to write the perfect cold email, but the one part where a good number of sales reps and marketers struggle is how to end a cold email. A study conducted by the Boomerang app analysed over 350,000 email threads, revealing that emails ending with a form of gratitude have a higher response rate. 

But knowing how to close a cold email is one of the trickiest pieces in the book, which is why in this blog, we’ll be telling you how to write the perfect cold email ending so you don’t have to worry about that. 

Why the Ending Matters?

But first, we need to understand why the ending matters so much. To understand this, we need to get deep into human psychology. We all have heard the quote “First impression is the last impression”, but the last impression–especially in the case of cold emails–is what actually drives the action.

When potential clients or leads receive an email, they don’t read it word for word; they skim through it. In fact, a user on Reddit who analysed over 64000 cold emails noticed that emails under 70 words get more replies, since prospects generally don’t have the time to read long emails. Often, they simply read the last few lines to determine if the email is worth their time, which is why a clear and cleverly crafted call-to-action (CTA) is crucial. 

Here's where Luru comes in: a well-organised CTA not only increases conversion rates but also facilitates Luru's tracking of results in your CRM, thereby enabling your team to replicate what works and refine what doesn't. 

But there are some mistakes that, if you make when it comes to how to end a cold email, then the FBI might end up knocking on your door…(kidding)

Common Mistakes to Avoid

Four major mistakes happen when it comes to discovering how to end a cold email, as follows.

• Vague CTAs: This conveys a lack of seriousness. If the CTA is unclear, something like “Let me know if you’re interested” can make the prospect think that you’re not serious about your product, and the email might end up straight in their spam box.
• Overly aggressive language: Now, you’re not ordering them around; if you say something along the lines of “Let’s talk tomorrow at 10,” they’ll think that you’re ordering them around, and let’s be real, no one likes that.
• No CTA at all: While saying “thank you” is important, but many sales reps and marketers forget to include a CTA when showing appreciation. As we've already stressed, a strong CTA is crucial; without it, your conversions can slip through the cracks.
• Too many options: Have you ever visited an ice cream store and been overwhelmed by all the different flavours? Believe it or not, a lot of prospects face the same issue when you present them with a gazillion options: “We could meet, call, or Zoom, or I can send a deck…” No, you’re supposed to give a clear-cut answer.

While this might seem complicated, it doesn’t have to be. You won't have to speculate what works with Luru. By examining your CRM notes and prior deal patterns, you can see how to end a prospecting email and learn which CTAs get the most answers. So instead of shooting in the dark, you can double down on what's really generating responses and complete more deals faster. Now, this raises a question: what makes a cold email closing effective?

The Key Elements of a Strong Cold Email Closing

First, we need to get down to the very basics to understand how to end a cold email. The Cold email ending should have three major components, which we call the 3c framework:

• Clarity: Your prospect should never question your desired future course of action. Whether it's scheduling a call or viewing a demo, assign them one simple task. Steer clear of wishy-soft statements like "Let me know your opinions." Say instead, "Does Thursday at 2 PM work for a quick chat?"
• Confidence: Own your asks. If you think your answer offers value, avoid using cautious language. Steer clear of words like "I was hoping...," "If it's not too much trouble...," Prospects want to hear from someone who seems like a trustworthy adviser, not someone questioning themselves.
• Convenience: Simplify their ability to say "yes." Plan times, incorporate calendar links, or provide quick substitutes, such as a brief Loom video. They are more inclined to react when they have less work to do.

Here’s a quick example that perfectly embodies this Framework:

"Based on what your team is working on, Luru can cut your CRM update time by over forty per cent.

Would you be willing to have a 15-minute call this Thursday or Friday to investigate how it would fit your schedule?

Anticipating your comments, hope the off-peak week starts brilliantly!”

How Luru Helps You Improve Your Email Endings 

Luru helps in many ways that will impress you. Three major ways in which Luru helps you with how to end a cold email.

Track CTA in real time here. Luru searches your CRM to demonstrate precisely which closing lines, a "15-minute chat" ask or a "Loom video" offer drive openings, clicks, and responses across campaigns, just data-backed insights; no more conjecture.

Make use of tested fragment patterns. Pull from a collection of excellent closing excerpts approved by professional agents. Luru notes which language and CTAs have produced the best response rates, so you may copy, adapt, and forward existing battle-tested finishes.

For personalising, sync your CRM automatically. Luru's analytics records every email ending you send into your CRM and lets you identify which closings fit industry, role, or deal stage, then customise future sign-offs to match actual prospect behaviour.

Conclusion

So, now you need to work upon how to close a cold email. Perfecting your last lines helps skimmers become responders. Give clarity, confidence, and convenience top priority. Then automatically test and monitor your CTAs using Luru's analytics. Sign up now to find which closings elicit responses, and quickly close more sales than before.

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