The Human-Quality AI SDR Agent

Most outreach tools 'spray and pray'. Luru focuses on sending better ones. Every touchpoint feels personal, on-brand, and thoughtful. It’s the kind of quality you’d expect if your best rep wrote it. At scale. And there is a  human in the loop to keep it tight.
aisdr agent stack platform

Why Customers ❤️ Luru

Storylane used Luru AI SDR for 80%  of their outbound reachouts
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Finmo rapidly iterated their outbound campaigns with Luru
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Exotel used Luru to scale multi-product expansion across geographies
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Shiprazor created a steady pipeline of qualified meetings with targeted reachouts
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Your Entire Outbound On Auto Pilot

Outbound

Outbound that doesn’t feel cold

Luru finds the right buyers, crafts messages that sound human, and gets replies. No mass-blasting. Quality outreach at scale.

Inbound

Turn signups into sales conversations

Qualify product signups and demo requests automatically, route the right ones to sales, and book meetings—without making users wait.

Unbound

Convert anonymous traffic into pipeline

Luru identifies high-intent website visitors and reaches out with personalized messages. You don’t just get traffic—you get meetings.

Deal Revival

Bring dead deals back to life

Revive old CRM opportunities with timely, relevant outreach. Picks up the thread where your team left off and reopens closed doors.

How Luru Stands Apart

TAM saved by ai sales development rep
Intelligent Market Preservation
Unlike typical AI tools that exhaust your TAM, our AI SDR Agent nurtures your prospect list with strategic outreach. It ensures sustainable long-term results instead of "spray and pray".
ai sdr agent from luru does real personalization
Real Personalization, Not Just Mail Merge
Forget '{FirstName}, I loved your LinkedIn post!' messages. Our AI Agent finds real triggers - like your prospect's new funding round, tech stack changes, or hiring patterns - to start relevant conversations that actually get responses. Our AI takes "human-quality" output seriously. Our text and image personalisation is the best in the industry.
ai sdr with human in the loop
Human-Backed AI for Reliable Results
While our AI handles the heavy lifting, an experienced account manager oversees your campaigns to ensure every message maintains quality and resonates with your prospects. 90% AI + 10% Human in the Loop = Great Outbound.
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Smart Targeting & Prospecting

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It’s not about more, it’s about right

In outbound, more isn’t better. We integrate with multiple data providers, apply AI and heuristics to build a precise list that matches your ICP -no need for extra tools or waterfall hacks. Then Luru runs your outreach too, ensuring every message is targeted, relevant, and on point.

ai powered sdr agent prospecting

Do It For You Infra

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Don’t sweat the details, we’ve got it covered

Email deliverability can get complicated. Luru takes care of the entire setup—domain warm-up, SPF, DKIM, DMARC—so your outreach is set up for success from day one. You stay focused on selling while we handle the technical side that ensures your emails reach the inbox.

email infra stack inside aisdr agent

Practical Personalization

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The right kind of personal

Personalization only works when it feels real. Luru’s AI uses context-driven research to craft messages that truly resonate. It feels like one-to-one outreach, but it scales effortlessly—no manual work needed.

email personalization by ai sdr product

Omnichannel, Multi-Touch Campaigns

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Multi-channel, adaptable, and fully integrated

Luru runs multi-touch campaigns across email, Linkedin and calls. It adapts in real time based on what’s working and sync with your CRM for full visibility. If you have a calling team, we surface the best leads with insights so they know who to follow up with and when.

campaign ai sdr tool

Human in the Loop

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Making AI feel human

AI handles the scale, humans ensure the quality. Luru’s AI takes care of data, messaging, and outreach at scale, while our team reviews and fine-tunes everything to keep it sharp and on-brand. When AI misses the mark, we step in—so your outreach always feels thoughtful and on point.

aisdr agency model

Pricing

Ensign

$800

/user/month
Domain Setup
Email Infra
Email Warmup
500 - 700 contacts per month
Basic Personalization (Text)
Linkedin Outreach
Human In the Loop
Reports and Analytics
Response Handling
Data Enrichment - Linkedin Only

Captain

$1500

/user/month
Everything in Ensign plus
800 - 1000 contacts per month
Lead Prioritization
Custom Strategies and Personalization
Deep Personalization Across Text, Images and Videos
Webhooks for Event Notification
CRM Sync
Domain and Mailbox Rotation
Intent Based Prospecting
Look Alike Targeting
Data Enrichment - X, News, Custom Sources

FAQs

01. How does Luru's AiSDR ensure personalization is relevant?

We use AI to personalize across text, video, images, and voice notes, but only when it genuinely adds value. Our approach focuses on creating meaningful, targeted content rather than generic or forced personalization that can actually harm engagement.

02. Why does human oversight matter in an AI SDR?

AI can generate content efficiently, but it can also make unexpected errors. Human oversight ensures every communication is thoughtful, relevant, and professionally aligned, protecting your brand reputation and improving engagement rates.

03. How does Luru keep emails out of spam?

Our system continuously monitors key performance metrics like open rates, reply rates, and click-through rates. We proactively adjust strategies—rotating mailboxes, modifying send times, and refining templates—to maintain high deliverability.

04. How is Luru's AiSDR different in terms of setup?

We handle all technical complexities. From domain setup and email configurations to warm-up processes and campaign execution, we manage the entire technical infrastructure so your team can focus solely on closing deals.

05. How quickly can I get started with Luru?

Unlike platforms requiring extensive self-setup, Luru provides a fully managed solution. We can launch targeted campaigns quickly, with minimal effort required from your internal team.

More meetings, better conversions, future pipeline – all on autopilot

Luru transforms your outbound motion. With AI-driven automation, hyper-personalized outreach, and human oversight, Luru books the meetings that matter today while building pipeline for tomorrow.
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